Adding interactive capabilities to landing pages and microsites

Interactive landing pages offer several benefits for your business. Firstly, they provide a more engaging and immersive user experience, capturing the attention of visitors and increasing the likelihood of them staying on the page longer. The interactivity allows for dynamic and personalized content, catering to the specific needs and preferences of each user. This helps in generating leads, as interactive elements can encourage users to take action and provide their information.

Additionally, interactive landing pages enable businesses to track and analyze user behavior, gaining valuable insights for optimization and enhancing conversion rates. Overall, interactive landing pages can enhance brand perception, drive conversion, and improve overall marketing effectiveness.

What are interactive landing pages?

Interactive landing pages is content that allows customers to actively engage with it. PDFs are traditionally static and almost "offline". With interactive content, the customer is not just a passive viewer, but becomes an integral part of a dynamic, two-way experience.

What are some example for interactive content?

Content consumers today demand more. businesses are utilizing interactive elements in their content marketing to maximize engagement. Interactive content takes many forms and can be applied to any marketing programs that typically make use of content to deliver results.

Do I need to start from scratch?

No! Your eBooks, Whitepapers, Presentations, Guides and any Illustrator, Indesign, Figma or Sketch file can now automatically become interactive content! All you need to do is follow this guide, export your content to PDF and drop it in Celero.

Links

Simple url links become overlay dialogs automatically

If you have links in your content, you have to do absolutely nothing more! Links you already have in your content will be automatically recognized by Celero. If possible, Celero will open those links in a dialog overlay, rather than a new tab. This helps the customer stay in their journey, and when they are done drilling down on an additional topic, they can close it and continue on the journey.

Video

Adding videos to existing content is easy. For example, existing video links get converted automatically to a popup dialog rather than a new tab (if possible). However, as you rethink some of your existing content, you can now make video play right within your content.

Video - Embedding in your content

In some scenarios, you would want to have customers view a video right from within your content. To achieve this, simply pick an object in your editor that you can link and enter a URL with the following structure.

Adding an Animated GIF to Content

GIFs are graphic file formats that combine multiple images to make a looping animation. Since they're just a series of static images, there is no audio component. Typically, GIFs are just a few seconds in length, though they can be much longer. To place an animated GIF on your content, just link any element in your content with a link to your animated GIF.